Market Research

Researching Buyers:
To research the best customers to which to sell your products, you need to first click on the Research button.
Then click on the button that says "Find buyer for product."
Next you should choose the product that you are going to sell.
A number of bars will appear on the graph. Click on the highest bar to find out which customer population is most likely to buy your product.
Researching Products:
To research the best products for a certain buyer, you must first click on the Research button.
Then click on the button that says "Find product for buyer."
Next, you should click on the customer population on which you are focusing.
A series of bars will appear on the graph that is front of you.
Click on the highest bars to find out what that buyer likes to buy.
Researching Advertising Mediums:
To find out how to best reach a buyer, you must first click on the Research button.
Then click on the button that says "Find other ways to reach a buyer."
Next, click on the buyer to which you would like to advertise.
A series of bars will appear on the graph in front of you.
Click on the highest bars to find out which advertising mediums that buyer uses.
Researching where a Buyer Lives:
To find out where a buyer lives, you must first click on the Research button.
Then click on the button that says, "Find buyer on map."
Next, click on the buyer about whom you would like information.
The map in front of you will shade in the areas where that buyer lives.