One that is engaged in selling and buying goods or services in the same market as another player.
-Liquid Assets
Any company-owned resources that can be easily converted to cash.
Represents a company's obligations or debts to non-owners for cash, goods, or services.
-Net Worth
The difference between total assets and total liabilities.
Total revenues minus total costs.
The inventory you currently hold in your store.
Focusing on a particular group of people who are most likely to buy your products.
The sale of a quantity of goods purchased from a warehouse that you then sell at your store at a reasonable markup.


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